Community Professional

Building
community
that actually
works.

I help companies in cybersecurity, startups, and video games turn communities into strategic assets—not afterthoughts.

Cybersecurity Video Games Tech/SaaS Startups SF Bay Area
About

Hey, I'm Sam.

I'm a community professional based in the SF Bay Area with a background spanning cybersecurity, startups, and gaming. I believe community is most powerful when it's treated as a bridge—connecting marketing, customer success, and support into something approachable and human.

My work lives at the intersection of strategy and execution: building programs that scale, onboarding experiences that drive value for customers and the business, and frameworks that make community legible to leadership.

Outside of work I'm with my wife and our son, enjoying live music, or adding new vinyl records to my collection.

Currently
Community Manager @ Veracode
Industries
Cybersecurity · Video Games · Tech/SaaS Startups
Based in
SF Bay Area, California
Focused on
Community strategy · Content programs · AI & automation
Writing

Thoughts & updates.

+Posts coming soon
+Stay tuned
+More on the way
Projects

Work I'm proud of.

Community Revamp @ Veracode
Inherited a community that had gone dormant for a couple of years and rebuilt it from the ground up—refreshing content, updating assets for the company's rebrand, and designing a self-service onboarding program that reduced dependency on high-touch CSM coverage for lower-ACV customers.
CybersecurityOnboardingCommunity Strategy
→
Community Manager @ Google Chrome for Developers
Led Chrome's outreach to Google Developer Experts (GDEs), supported Chrome's online presence at Google I/O, and advised the Developer Experts team on community engagement strategy.
Developer RelationsGoogleCommunity Strategy
→
Community Manager @ AltspaceVR / Microsoft
Managed AltspaceVR's Discord community and hosted regular meetups inside virtual reality, with events drawing 20–50+ attendees. Supported major live productions featuring talent like Reggie Watts and Burning Man activations. Navigated crisis communications during significant product changes that created friction with the community.
MicrosoftVirtual RealityCrisis Comms
→
Community Manager @ Bugcrowd
Joined as employee #15 at seed stage and helped grow the community from 12,000 to 150,000+ members. Launched the LevelUp Livestream series, generating hundreds of thousands of YouTube views and thousands of subscribers. Launched the Bugcrowd Forum with hacker guides that drove hundreds of thousands of views. Recruited and built relationships with many of the platform's earliest VIP hackers.
CybersecurityStartupContentCommunity Growth
→
Community Manager @ Electronic Arts
Managed communities for Origin (EA's PC game launcher), Monopoly Millionaires, and The Sims Social—spanning desktop and Facebook gaming platforms at a time when social gaming was at its peak.
Video GamesSocial GamingEA
→
Community Manager @ gamerDNA
My first role in community, back in 2008. Joined an early-stage startup building a social network and game recommendation engine for gamers—and got hooked on community work from day one.
Video GamesStartupSocial Network
→
Contact

Let's connect.

Always down to talk community strategy, swap ideas, or grab a virtual coffee. Find me on LinkedIn.

Connect on LinkedIn ↗