Hello everyone! It has been way too long since I blogged (as usual), but I thought I should write an entry since I just got back from E3..and since it's been over 6 months since my last entry. Lots of things have changed since then. I've moved to San Francisco, started the job at Perfect World Entertainment, went to PAX East and E3 2010, and even cut my hair (which I don't do enough!).
To pick up where I left off in my last blog post: Yes, I've started the job at Perfect World Entertainment as the "Senior Social Media Marketing Coordinator". The transition from a small, very-flat (organizationally speaking) startup with little funding, to a huge Chinese MMO company with 80 employees (and 2k in China!) has been..pretty tough at times. I'm not used to having multiple levels of people working on things, big departments of people – most of which I don't even know their names, and in general the work environment/company is way different than GamerDNA.
That's not to say things are bad..in some cases it's good, like having access to large budgets to do things like Facebook Games or Facebook Ads, where at a startup with a small amount of funding, you don't really get that kind of opportunity. Working at a huge company like this definitely has its drawbacks, and I recognize that GamerDNA totally had me spoiled, but I've been given a lot of new challenges and tasks at Perfect World, and I'm going to come out of it with a ton of new experience. I'm much more marketing/customer acquisition focused than I've ever been, which has been a challenge at times, but it's exciting to see how you can directly contribute to the bottomline with various initiatives.
Right now I'm working on a lot of different Facebook projects, one of which just launched – our Facebook Connect Project which rewards current players with in-game items if they promote our games to their Facebook Wall, similar to the way Facebook Games promote themselves. You can check it out here: http://www.perfectworld.com/blog/?p=62661. We're also dabbling in Facebook Advertising, and I'm working on pushing forward a handful of other Facebook projects that are early on right now. After we lay a great foundation on Facebook with multiple initiatives, I'd like to move into Twitter and other social networks. Twitter's Ad platform has me pretty excited, and I hope to check it out later this year.
Being on a marketing team of 3 people (PR Manager, Marketing Coordinator, and myself), and being a guy that has no problem talking to press/the public, has given me the opportunity to represent the company at various events. I went to PAX East (Boston) in March, and I just got back from E3 this week. At E3 I did interviews with a lot of press that we couldn't schedule in for one of our product managers, and I talked all about Forsaken World, an upcoming high-quality Free to Play MMO that we have coming out this Winter. It was great to do game demos and walkthroughs for press, something that I've seen so many times as a consumer, except this time it was me doing them! It was great experience and I recognized how much fun I have talking to press about games. Hopefully I can continue to do this at Perfect World and in the future.
Regarding my move to San Francisco: It's freaking awesome. I've found a great house full of awesome roommates (and now friends), found a great group of game industry friends that I hang out with every weekend and even during the week, I love my neighborhood, and I love this city. I hope to live here for a long time, as the area is absolutely fantastic for the tech/game industries, and I love the chill vibe of everyone. No matter your lifestyle or your interests, it's cool here. I really love the acceptance of people's differences here..something refreshing coming after growing up in a very conservative town in Ohio. My transition to SF couldn't be better. I'm so thankful for my friends here!
As things move forward this year, I still have a lot left I want to do. I've got a burning passion to get back into music some how…I'd really like to join a band of some sort. I need to figure out where my professional passions lie…is it marketing, or community, or a mix of both? I sometimes really miss interacting directly with consumers. I also may want to start up a video game podcast of sorts, to give myself another creative outlet outside of work. And I definitely need to explore more of this city.
This week I'm planning to pick up the new iPhone 4, another notch in my bedpost of complete consumer-whoreism. Earlier this year I bought an iPad, which has been pretty great for me (I don't need a laptop and it's great for reading the internet and watching video!).
Next month I'm going back to Ohio for a much needed week long vacation. It's going to be my nephew Adrian's 3rd birthday and I can't wait to see him!
See you guys soon. Hopefully I'll update more often as ideas come up in the coming weeks.