Today (7/23/2012) was my first day back at EA, otherwise known as Electronic Arts. It also marks my first day back in the video game industry, after a nine month fling in the ever alluring music industry. I’m now a Community Manager for Origin, EA’s one year old digital store and PC Game download client. I’m working alongside J “OneLetter” Goldberg, who previously worked for Volition as the Community Manager for games like Red Faction: Guerrilla and Saints Row: The Third.
Being back in video games, and being back at EA (for the 3rd time)…it honestly all feels quite surreal. The closest analogy I can come up with is your first day back at school, after a long summer break.
As I waited for the shuttle down to EA’s main campus (EA Redwood Shores), I ran into several people that I knew and used to work with. As I walked around the campus and waited for my orientation, I saw several people that I knew and they welcomed me back to EA. It was all a reminder that I used to work for EA..I used to work in video games..and I know some people!
And then came the meetings, meetings with a bunch of new people, and the hazy feeling I had for about half of the day. That feeling that you get when you show up for your first class, or when you sit down at your desk after a long vacation from work. I had a hard time shifting gears, changing my mindset from what works for musicians to what could work for an international public company with over 9,000 employees. I had a tough time remembering community management tactics and strategies for the game industry, as well as remembering what I like to do in this space and what I’m really good at. I knew that I was good and that I had fun with all of these things…but I couldn’t put anything into words just yet.
But luckily it started to come back to me. I started to remember how things worked, remembered all of the great people that I’ve worked with and met in video games, and I started to get genuinely excited about what could be done and what we should do at Origin. That’s not to say that I wasn’t excited before, but now it felt a bit different.
Up until that point, it was hard for me to understand what had happened in the past month. It was only just over a week ago that I was working at a 40 person startup in downtown San Francisco, but now I’m working on the 5th floor of one building that is a part of a campus of four buildings with thousands of employees.
When I left video games last year I was a bit jaded about the whole industry. I was frustrated with where it was going, with some of the latest trends, and with where my career was headed. But now I’m excited again, excited to work with J and the other Community Managers and marketing and public relations folks across EA, to work with the EA.com and Origin teams, and to help shape the future of EA’s relationship with gamers.
The team wants to make an impact and do something a bit different. It’s not going to be easy, but I think we can do it.
Thanks to everyone that reached out to me over the past few weeks and gave me support and words of encouragement, and recently all of the words of congratulations. I’m very fortunate to have a lot of very supportive and friendly people (friends!) in my life.
I’m still going to do some music stuff for fun and outside of work, and I hope to continue to explore my writing on this blog and perhaps other blogs.
Thanks for coming along for the journey! 🙂